Henkel Announces Brewco
Motorsports Sponsorship
Features Multiple
Brands, Former NASCAR Busch
Series Champ Greg Biffle
DUSSELDORF,
Germany/GULPH MILLS,
Pennsylvania (February 28 /PRNewswire)
- Henkel in North America
announced today that it will
expand its NASCAR presence
through a Busch Series
sponsorship of Greg Biffle
and Brewco Motorsports.
Several Henkel brands
including Renuzit®, Armour®
Star, Dep® Sport, Purex®,
Loctite®, and Duck® brand
products will participate in
the sponsorship of the #66
car as the primary sponsor
for five races and associate
sponsor for 23 others. The
Loctite brand will also
continue its associate
sponsorship deal with Robert
Yates Racing and the No. 38
M&M'S®, Ford, which competes
in the NASCAR NEXTEL Cup
Series.
"This is an
exciting opportunity for
Henkel to extend our reach and
connect with the millions of
NASCAR fans who use our
products every day," said John
Knudson, President and Chief
Administrative Officer of
Henkel of America, Inc., a
U.S. affiliate of Henkel KGaA,
Dusseldorf, Germany. "Henkel
brands like Loctite® and Duck®
are indispensable to racing
teams among all series.
Therefore, we put ourselves in
an environment that offers
both high visibility and
immense consumer credibility."
Greg Biffle,
the 2002 Busch Series
champion, will drive the
Henkel car for five Busch
Series races beginning at the
Phoenix International Raceway
on April 22. The participating
Henkel brands will rotate
primary positioning on
Biffle's No. 66 Ford Taurus
during the season at races in
Darlington, Phoenix, Richmond
and Watkins Glen. Henkel will
also maintain an associate
sponsor status for the
duration of Greg Biffle's
NASCAR Busch racing season.
"We are looking
forward to a very strong Busch
season with Henkel as our
sponsor and our friend," said
Todd Wilkerson, President,
Brewco Motorsports. "Henkel
products are established and
well-known in the racing
community and we're confident
that after this season, the
NASCAR fans will also
recognize the value Henkel
brings to the sport."
The Henkel
sponsorship with Biffle and
Brewco will run through the
2005 season and will be
supported by hospitality
events and a full show car
program. The Loctite brand
will also sponsor Biffle for
one race in the Rolex Sports
Car Series in Daytona.
Henkel has a
long relationship with motor
sports, and is an official
supplier and sponsor to West
McLaren Mercedes in Formula
One racing.
About Henkel:
"Henkel - A
Brand like a Friend." Henkel
is a leader with brands and
technologies that make
people's lives easier, better
and more beautiful. The Henkel
Group operates in three
strategic business areas --
Home Care, Personal Care, and
Adhesives, Sealants and
Surface Treatment. In fiscal
2004 the Henkel Group
generated sales of 10.592
billion euros. More than
50,000 employees work for the
Henkel Group worldwide. People
in 125 countries around the
world trust in brands and
technologies from Henkel.
