SUBWAYâ
FRANCHISEES TO
DONATE 5 PERCENT
OF THEIR
OCT. 23 U.S. SALES
TO THE AMERICAN
RED CROSS
Effort Expected to
Raise More than $1
Million for
Emergency Needs of
Hurricane
Survivors
MILFORD, Conn.,
October 4, 2005
– The SUBWAYâ restaurant chain, the world’s largest submarine sandwich
franchise,
announced today
that on
October 23, 2005
its franchisees
will donate 5
percent of sales
from all of their
18,000-plus U.S.
restaurants to the
American Red Cross
Disaster Relief
Fund to aid
emergency needs of
Hurricane Katrina
and Rita
survivors. The
effort is expected
to raise more than
$1 million.
“Hurricane Katrina
is one of the most
powerful natural
disasters our
country has ever
seen and the
healing has only
just begun,” said
Tom Seddon,
President and CEO
of the SUBWAYâ Franchisee Advertising Fund Trust (SFAFT). “On behalf of
our franchisees,
SUBWAYâ
is pleased to
assist the Red
Cross with a
chain-wide
donation to
disaster relief.
Every purchase
made in every
Subway restaurant
in America on
October 23rd
will result in a
contribution to
this critical
relief effort.”
SUBWAYâ
Restaurants will
support its
chain-wide
initiative with
television and
radio
announcements, and
with window signs
in each of its
U.S. restaurants.
In addition, there
will be exposure
for the fundraiser
during television
coverage of the
October 23rd
SUBWAYâ
500 NASCAR race in
Martinsville, VA,
along with a
presence at the
track consisting
of public address
announcements,
billboard
announcements, and
an American Red
Cross logo on the
hood of the #16
Ford Taurus driven
by Greg Biffle.
The American Red Cross estimates that the families needing
assistance from
Hurricane Katrina
alone are 15 times
the number from
all four
hurricanes last
year. The total
cost for Katrina
relief is
estimated at more
than $2 billion,
and the Red Cross
is counting on the
American people
and corporations
to help their
neighbors in need.
About SUBWAYâ
Restaurants
The SUBWAYâ
restaurant chain
is the world’s
largest submarine
sandwich
franchise, with
more than 24,000
locations in 84
countries. In
2002, the SUBWAYâ
chain surpassed
McDonald’s in the
number of
restaurants open
in the United
States and
Canada.
Headquartered in
Milford, Conn.,
the SUBWAYâ
restaurant chain
was co-founded by
Fred DeLuca and
Dr. Peter Buck in
1965. That
partnership marked
the beginning of a
remarkable journey
– one that made it
possible for
thousands of
individuals to
build and succeed
in their own
business. The
SUBWAYâ
chain was named
the number one
franchise
opportunity in all
categories by
Entrepreneur
magazine in its
Annual Franchise
500 Ranking for
2005 – for the 13th
time in 17 years!
For more
information about
the SUBWAYâ
restaurant chain,
visit
www.subway.com.
SUBWAYâ
is a registered
trademark of
Doctor’s
Associates Inc.