NASCAR Team
Sponsorships Give
SUBWAY®
Restaurants
Substantial
Opportunities
2005 Sponsorships
Include Greg
Biffle-driven
Nextel Cup, Busch
Series Entries
INDIANAPOLIS,
March 1, 2005
- SUBWAY®
restaurants will
fly its corporate
colors and logos
as full-season
associate sponsors
of race cars in
two different
NASCAR series in
2005, it was
announced today.
Hard-charging Greg
Biffle will wheel
Ford Taurus racers
for teams in both
the NASCAR NEXTEL
Cup and Busch
Series.
Biffle's full-time
ride remains the
No. 16 National
Guard/SUBWAY® Ford
fielded by Roush
Racing in Nextel
Cup competition.
The team will
provide the
SUBWAY® chain with
three primary
paint schemes in
2005, including
making them the
visibly featured
sponsor for the
series' two
SUBWAY®
restaurants-sponsored
events, Phoenix,
April 23 and
Martinsville,
October 23, as
well as for the
Watkins Glen, NY
event on August
14.
SUBWAY®
restaurants will
also be paired
with Brewco
Motorsports and
serve as an
associate sponsor
in Busch Series
competition.
Biffle will run a
limited schedule
aboard the team's
No. 66 Duraflame
Ford, including
events at Atlanta,
Bristol, Daytona
and Kansas City,
at which the
SUBWAY® chain will
enjoy full primary
paint schemes.
Rising star Aaron
Fike will replace
Biffle at the
remaining 2005
Busch events.
SUBWAY®
restaurants will
also be highly
visible in 2005
NASCAR event
sponsorships. In
addition to its
existing
relationship with
Martinsville
Speedway and its
SUBWAY 500, the
chain will add a
second NASCAR
NEXTEL Cup title
rights sponsorship
in the form of the
inaugural SUBWAY
Fresh 500. That
event will be held
April 23 at
Phoenix
International
Raceway. The
SUBWAY®
restaurants-sponsored
Martinsville race
is slated for
October 23.
"An
on-track presence
in NASCAR's two
top series is a
strong compliment
to the Nextel Cup
title rights event
sponsorships
SUBWAY®
restaurants will
enjoy in 2005,"
said Zak Brown,
President and CEO
of Just Marketing,
Inc. Brown's
Indianapolis-based
agency creates and
implements
motorsports
marketing programs
for the SUBWAY®
chain. "When
combined with its
team sponsorships
and related
activation
elements, SUBWAY®
restaurants will
have a powerful
mechanism for
further building
its already
excellent brand,"
he added.
On
his way up the
NASCAR ladder
Biffle has proven
himself to be a
prolific winner.
He captured the
Craftsman Truck
Series
championship in
2000. He then
produced a Busch
Series title in
2002. In 2003,
Biffle notched his
first NASCAR
NEXTEL Cup race
win with a Pepsi
400 triumph at
Daytona.
About SUBWAY®
restaurants:
The
SUBWAY® chain was
founded in 1965 in
Bridgeport, Conn.
by then
17-year-old Fred
DeLuca, with a
$1,000 loan from a
family friend, Dr.
Peter Buck. Today,
the SUBWAY® chain
is the world's
largest submarine
sandwich
franchise, with
more than 22,000
locations in 78
countries. In
2002, the SUBWAY®
chain surpassed
McDonald's in the
number of
restaurants open
in the U.S. and
Canada. SUBWAY®
Restaurants was
named the number
one franchise
opportunity in all
categories by
Entrepreneur
magazine in its
Annual Franchise
500 ranking for
2005 - for the
13th time in 17
years! For more
information about
the SUBWAY® chain,
see its Web site
at
www.subway.com.
SUBWAY® is a
registered
trademark of
Doctor's
Associates Inc.
(DAI).
About Just
Marketing:
Just Marketing is
an independent
full-service
motorsports-only
agency that
exclusively
represents
corporations in
all forms of
motorsports
worldwide. Just
Marketing's client
list includes
SUBWAY®
restaurants,
Diageo, Henkel,
Ford Motor
Company,
Volkswagen of
America, Visteon,
Brut, ditech.com,
Time Inc.,
Travelodge,
Jackson Hewitt Tax
Service, Eli Lilly
& Company and
Armor All/STP
Products Company.
Just Marketing's
clients
participate in all
major motorsports
series, including
NASCAR, Formula
One World
Championship, Indy
Racing League,
NHRA, Grand
American Road
Racing
Association, and
the American Le
Mans Series. For
more information,
please visit Just
Marketing on the
worldwide web at
www.justmarketing.com.
About Roush
Racing:
Roush Racing is a
subsidiary of
Livonia, Mich.,
based Roush
Industries that
operates nine
motorsports teams;
five in NASCAR
Nextel Cup with
drivers Mark
Martin, Carl
Edwards, Matt
Kenseth, Kurt
Busch and Greg
Biffle, two in the
Busch Series with
Martin, Kenseth
and Edwards, and
two in the
Craftsman Truck
Series with
drivers Todd
Kleuver and Ricky
Craven. For
sponsorship
inquiries, contact
John Miller, Roush
Racing, (704)
720-4600.
About Brewco
Motorsports:
Central
City,
Kentucky-based
Brewco Motorsports
is currently the
longest running
multi-car team in
the NASCAR Busch
Series. 2005 marks
Brewco's 10th
season in the
NASCAR Busch
Series. Brewco
drivers David
Green and Greg
Biffle are each
former Busch
Series Champions,
the first such
pairing of Busch
champions on the
same team.
