AS BREAST CANCER MONTH NEARS, NASCAR FANS WILL SEE PINK

VIVA® Towels Debuts a Pink Race Car in NASCAR Busch Series as Part of Partnership with the
Breast Cancer Research Foundation

NEENAH, Wis., Sept. 8, 2006 – To drive awareness of the need for speed in researching a cure for breast cancer, VIVA® Towels and Brewco Motorsports are painting their No. 27 car in the NASCAR Busch Series bright pink.  This VIVA Towels effort is part of their recent partnership with The Breast Cancer Research Foundation (BCRF) as October, National Breast Cancer Awareness Month, approaches.

Lots of Pink Efforts from VIVA to benefit breast cancer research:

• Bright pink colored VIVA race car with pink ribbon logo
• Driver, Casey Atwood, in a pink driver’s suit
• Entire pit crew dressed in pink
• Minimum of $100,000 contribution to BCRF on behalf of VIVA - with each redemption from the 9/17 FSI (free standing insert, or newspaper coupon) money is donated to BCRF.
• Online auction of NASCAR memorabilia, proceeds to benefit BCRF
• Unique VIVA prints and pink packaging during October, designed to heighten consumer awareness

VIVA Towels and Brewco Motorsports’ Busch racing car No. 27 will showcase the new paint scheme at the following races:
 

• Yellow 300 at Kansas Speedway, September 30, Kansas City, KS
• Dollar General 200 at Lowe’s Motor Speedway, October 13, in Concord, NC. 

And, the owner of the No. 27 car, Clarence Brewer Jr., has a very personal motivation for supporting breast cancer research. “My family has been impacted by breast cancer, and my team and I join the millions of men and women out there in support of finding a cure,” Brewer said. “Brewco Motorsports is proud to be a part of this effort.”

Brewer’s grandmother passed away in 2000 after a five-year struggle with breast cancer. He also has two aunts that are breast cancer survivors, and recently learned that yet another member of his family - a cousin - was diagnosed with the disease.

“This is going to be amazing for fans to witness and also great because we’re bringing awareness to an important cause,” said Casey Atwood, driver of the #27 car.

And, VIVA Towels communications manager, Mary Ann Oehlke added, “What better way to communicate the importance of supporting breast cancer research than to drive attention to the issue within a popular venue that is watched by women, as well as men.”

In addition to painting its car pink, VIVA® is contributing a minimum of $100,000 to BCRF as well as offering inspirational prints through the month of October to honor the women who struggle with breast cancer.  VIVA is also selling pink No. 27 baseball caps online at www.officialraceshop.com, and, starting on October 14th, will be conducting an online auction of a host of NASCAR memorabilia, at www.brewco.com. All proceeds from the auction and hat sale will go to support BCRF.

“Research is extremely important to cure breast cancer,” says Robbie Finke, Director of Marketing for BCRF.  “We are excited to get this message to a new audience, and grateful to VIVA for their support.”

 

About BCRF
The Breast Cancer Research Foundation is an independent 501 (c) (3) not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, and increasing public awareness about good breast health. A minimum of 85% of all funds raised goes to breast cancer research grants and awareness programs.  For more information, visit bcrfcure.org.

About VIVA® Towels
VIVA® Towels are soft and strong like cloth, uniquely different from other paper towels.  For more information, visit www.VIVAtowels.com.

About Brewco Motorsports, Inc.
Central City, Kentucky businessman Clarence Brewer Jr. began the construction of his racing enterprise, Brewco Motorsports, in 1996 with one racecar and a small shop.  This year, Brewer begins his 11th season as a car owner in the NASCAR Busch Series.  With an unmatched reputation of delivering results both on and off the track, Brewco has elevated itself to not only a consistent championship contender but the marketing vehicle of some of America’s most trusted brands.  For more information, please visit www.brewco.com.