General Snus

SNUS Park City Exterior


Brewco Marketing Group executed successful product sampling mobile tours for General Snus with thousands of events completed and more than 250,000 consumers’ information (name, address, email) collected. BMG engaged qualified tobacco users in an entertaining and educational environment at large events, community events, bars and branded pop-up retail locations.

The Challenge

Brewco Marketing Group has been a valued partner of Swedish Match for 25 years. Prior to General Snus, BMG had sampled over 5 million consumers for Swedish Match brands. When Swedish Match wanted to promote their latest product innovation, General Snus, they tasked BMG with developing and executing a nationwide product sampling program.

The Solution

BMG sent out product education teams who utilized 53’ trailers, BizBox trailers, branded tents and pop-up retail shops in brick-and-mortar locations to promote General SNUS with product samples. BMG qualified all consumers who wanted to sample, and if they were eligible, offered samples and incentives.

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