A Brand Ambassador is to build the image of our smoke-free brand and to inspire Legal Age Smokers and Nicotine users while discussing the differences and benefits of using a smoke-free alternative. A Brand Ambassador will operate in specific breweries, restaurants/bars, night life and local city events network and will be responsible for facilitating legal age smokers and nicotine users, who would otherwise continue to smoke, to convert to a smoke-free alternative by explaining its purpose, matching its benefits to their needs. Overall, Brand Ambassadors act as key contributors to the smoke-free future we’re working towards. The core function of this role is to introduce Legal Age Smokers and Nicotine Users to our smoke-free product following all guidelines as this is a critical step in converting Legal Age Smokers and Nicotine Users by working with them 1:1 providing an exceptional consumer experience.