The Latest from BMG UK

It’s been a busy autumn for BMG UK, with activations taking place across England and into Wales!

Our team have been showcasing their fragrance and beauty expertise, collaborating with Aramis, Clinique, Pears Soap, Estée Lauder, and Sephora, and setting up our modular pod as a drop-in venue at Liverpool’s Beauty Weekender Festival.

A standout highlight was the Pears Soap activation in central London, where the team transformed a bustling city square into a whimsical English garden — complete with giant flowers, a Tree of Nourishment, and even hot running water.

Over two days, hundreds of visitors wandered through the installation, washing their hands with Pears’ naturally fragrant and soothing soaps before taking home a sample of their own.  A huge well done to everyone involved — an incredible showcase of creativity, teamwork, and attention to detail!

The rest of the month will see us out supporting Estee Lauder at the opening of Sephora stores and back on the road with Aramis.