Summary
Brewco Marketing Group managed a mobile marketing tour that involved brand ambassadors delivering product samples, purchase incentives and product education to consumers. The tour activated at grocery retailers in the Southeast and Texas, along with stops at regional events including NFL, NASCAR, and MLB games. More than 300,000 consumers were engaged.
The Challenge
The Tastykake brand and products are well known within the Northeast, but had limited brand recognition in the Southeast and Texas. They wanted to build affinity and awareness for their products.
The Solution
Brewco Marketing Group executed a 12-week campaign in major markets throughout the Southeast and Texas. Assets involved a branded Tastykake vehicle, custom display elements and a team of brand ambassadors.
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