Summary
Brewco Marketing Group oversaw events for Kroger and their subsidiaries. These events had assets that covered a 150’ x 150’ activation area and included a “Kid’s Zone.” Branded displays ranged from 100-250 sq. ft. Events were supported with local radio stations, show car vehicles and local emergency vehicles. In total, BMG executed 615 events across 59 markets.
The Challenge
Brewco Marketing Group was tasked with supporting Kroger and their subsidiaries NASCAR involvement with a unique, customer-focused one-day event held in Kroger store parking lots in various areas.
The Solution
Brewco Marketing Group designed, fabricated and managed event logistics associated with 2 custom branded 40’ double stack trailers and two 36’ gooseneck trailers to transport 17 tents, 2 large inflatables and 10 custom displays developed to engage customers and support the participating brands.
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