Summary
Brewco Marketing Group has a history of working with General Motors, the parent company of Chevrolet. With a foundation of trust already established, BMG was selected to help promote the new 8th-generation Corvette through 3 mobile tours. These tours targeted various consumers and included dealerships, large events, and car shows.
The Challenge
Chevrolet, after years of a front-end design on their iconic Corvette, switched to a mid-engine design which transformed the body style of the car. The 8th-generation Corvette with the new mid-engine design had much marketing presence.
The Solution
Brewco Marketing Group managed three mobile tours to promote the new 8th-generation Corvette with a mid-engine design.
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