Chevrolet

Summary

Brewco Marketing Group has a history of working with General Motors, the parent company of Chevrolet. With a foundation of trust already established, BMG was selected to help promote the new 8th-genration Corvette through 3 mobile tours. These tours targeted a variety of consumers and included dealerships, large events and car shows.

The Challenge

Chevrolet, after years of a front-end design on their iconic Corvette, switched to a mid-engine design which transformed the body style of the car. The 8th-generation Corvette with the new mid-engine design had much marketing presence.

The Solution

Brewco Marketing Group managed 3 mobile tours in support of promoting the new 8th-generation Corvette with a mid-engine design.

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