Summary
Brewco Marketing Group designed, built, and managed a variety of mobile marketing tours for KOHLER. Each of the mobile assets provided hands-on product education and showcased the breadth of products available from KOHLER. The KOHLER Bold Experience Tours visited plumbing supply centers, home remodeling associations, industry events, design centers, and other locations across the country.
The Challenge
KOHLER wanted to educate and engage key influential trade customers with product demonstrations that could showcase both shower systems and toilets.
The Solution
Brewco Marketing Group created mobile showrooms for KOHLER containing interior displays, full-demo capabilities with running water and toilets, showerheads and shower installation finishing options. There were also informative graphics and TV monitors explaining product lines further.
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