Summary
Brewco Marketing Group raised awareness for AO Smith’s diverse product line through the “High Efficiency Revolution Tour.” This multi-year mobile tour invited industry professionals to view new hot water heaters and use touchscreen monitors to review the components.
The Challenge
AO Smith was releasing a new line of highly efficient water heaters. They needed to communicate the benefits of this new line, including the ability to cut costs and reduce carbon footprint.
The Solution
Brewco Marketing Group transformed a 40′ motor coach into a mobile showroom with 8 hot water heaters on display. BMG managed this successful nationwide tour that visited commerical businesses (engaging employees at lunch), industry-specific shows and home shows.
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