Summary
Brewco Marketing Group managed a mobile tour to deliver product samples of Werther’s Original caramel popcorn and sugar-free hard caramel candies. Product samples were served to patrons of Walmart, attendees of baseball games and other venues.
The Challenge
Werther’s Original wanted to increase sales and brand affinity for their caramel popcorn and sugar-free hard caramel candies.
The Solution
Brewco Marketing Group managed a mobile marketing tour providing fresh product samples of Werther’s Original products to target consumers. This custom branded sprinter van and tent framed up the activation footprint that incorporated a photo station with an over-sized bag of Werther’s popcorn.
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