The NBC Sunday Night Football bus, designed and fabricated by Brewco Marketing Group, visited various markets throughout the NFL season. BMG managed the bus activations at stadiums and other in-market locations throughout the season.
NBC Sunday Night Football, a weekly TV broadcast of NFL games, likes to create memorable fan experiences that increase fan participation and prompt social media activity. One of the ways they do this is through an annual tour of The Sunday Night Football bus, and they needed a partner.
Brewco Marketing Group designed and fabricated a custom bus for NBC Sunday Night Football that included interactive experiences for fans. Elements of the bus interior included a display with history about the SNF bus, digital displays, lockers with jerseys, a mini-helmet wall, and a photo opportunity with a replica of the announcer’s desk.