Brewco Marketing Group activates at hundreds of events annually in support of ZYN, with a team of more than 100 Brand Ambassadors. Activation locations include music festivals, street festivals, sporting events, rodeos, state fairs, outdoor lifestyle events and more.

The Challenge

Brewco Marketing Group has been a valued partner of Swedish Match for 25 years. When Swedish Match needed to introduce their new product ZYN nationally, they asked for Brewco Marketing Group to lend their mobile expertise, as BMG had done previously for numerous Swedish Match brands.

The Solution

Brewco Marketing Group implements an event activation strategy in which product samples are available (for a reduced cost) so that consumers (after being age-verified) can try new flavors of ZYN. BMG also secures sponsorship rights for ZYN that typically resemble an “Official Status” level partner.

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