Camarena Tequila

Summary

Camarena Tequila activated at 9 Gold Cup soccer games with a mobile container bar that Brewco Marketing Group designed, fabricated and managed. At the bar, once age verified, fans attending games were able to enter the activation footprint and receive free samples (not exceeding 1 ounce in size) of various drinks incorporating different Camarena Tequila flavors.

The Challenge

Camarena Tequila, an E&J Gallo brand, was named the “Official Tequila of the Gold Cup” which gave them the rights to activate in select Gold Cup markets. Camarena Tequila needed a partner to plan a mobile marketing tour and secure proper permits for tequila sampling.

The Solution

E&J Gallo’s Camarena Tequila brand team trusted Brewco Marketing Group to design, fabricate and manage a mobile container bar. BMG supplied a trailer, small Freightliner truck, 1 CDL Driver and 2 full-time tour staff to transport, set-up, maintain and tear-down the assets at International Soccer events in markets across the United States.