Summary
Brewco Marketing Group designed, fabricated, and managed the “Vollrath Experience Tour.” The tour allowed Vollrath to engage directly with target B2B audiences interested in commercial kitchen equipment. The tour visited universities, industrial parks, stadiums, arenas and other locations across the United States.
The Challenge
Vollrath offers commercial kitchen and foodservice equipment. They wanted a way to entice interest in their product line with personalized and informative in-person interactions.
The Solution
Brewco Marketing Group utilized a 48’ single expandable trailer to create a showroom of Vollrath’s products, that included informational displays, product displays and finishing options. Products featured included slushie machines, hot plates, serving line equipment and more.
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