Summary
Brewco Marketing Group assets were incorporated throughout the fan-centered activities for Country Jam 2021. Brewco Staging and Brewco Hospitality assets were on-site including a mobile stage and hospitality trailer. Further, BMG oversaw sponsorship for ZYN and activation of one of their mobile retail trailers. BMG’s negotiated sponsorship rights included video boards and online rights.
The Challenge
Country Jam 2021 needed partners to support music festival activities. They were seeking sponsors, stage equipment, vendors for fan interactions and a hospitality solution.
The Solution
Brewco Marketing Group both negotiated sponsorship and activated a mobile retail trailer for ZYN. Brewco Staging provided a SL260 mobile stage. Brewco Hospitality provided a hospitality trailer.
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